Old Spice Man
I gotta give credit to Isaiah Mustafa and the creative guys that made those commercials possible. Cases in point: Questions (making of) and The Man Your Man Could Smell Like ("Helllo ladies. Look at your man. Now back to me... Sadly, he isn't me")
Believe it or not, those commercials are taken in one shot. No CGI.
I think what's ingenious is their recent PR strategy: utilizing social network and YouTube to generate buzz and publicity.. for FREE. (*Ahem* RIAA, you can learn a thing or two - you know, instead of getting less than 3% of the money invested back.)
You can find the Internet video responses the Old Spice Man gives by visiting his official YouTube page.
Here's a few notable ones:
- To Ellen DeGeneres, Apolo Ohno, Perez Hilton, Isaiah Mustafa, Ryan Seacrest, Demi Moore, Alyssa Milano (one, two, three, response from Alyssa)
- I dont know to label this. Check me out?
- Starbucks, Huffington Post, Twitter, Gilette
- To 4chan, Gizmodo, MrBabyMan,
- A few lulz: painting, space shuttle, a huge gold key, manly bs, tattoo bs, Old Spice bs, presidential bs
With all those links, Googlebot must think my blog is spam D:
By the way, I'm using this video to make my own voicemail. 
-edit-
A better overview: Alyssa Milano To Old Spice Man: Are You Strong Enough To Be My Man?